For starters, I always make an effort to seperate objective facts from subjective thoughts. I know that sounds contradictive to the whole concept of writing reviews, but there are times when I might want to say a product "just doesn't do it" when in fact it does, but not in a way that seems remotely intuitive and to be lacking any cognitive thought into it's implementation.

My reviews are to the point and honest. Plenty of resources and guides that anyone can find in a number of different places might suggest a good review is a long one - implying that it is thorough. However, far too often I run into reviews that spend so much time outlining the features of a product. That's what the manufacturer's web site or packaging is for. And when you tack on the folks that just ramble on to "hear themselves talk", as if to demonstrate how knowledgable they are of the product or industry, well then you get a bunch of sentences thrown together that don't help you much - not dis-similar to this paragraph. In those situations, its not that the knowledge and experience is not important, but when put into the perspective and context of the average consumer who uses 60% to 70% of a products features on a good day, the excess babble is simply too much.

That's why I started Iribbit Reviews. I do not waste time summarizing the features and impressing you with my vast knowledge and experience in product testing, I link to the product's web site so those folks toot their own horn and I don't waste your time tootin'n mine. Instead, I focus on the review and this is what you can expect from them:
  1. History/Introduction
    I tell you what I know about the product, how it came into my possession, and what it's purpose is. In all three of these points, my depth does vary which could be almost directly related to how intrigued I am with the product. That [hint] is one subtle way of providing value in my review process.

  2. First Impression
    I begin with the moment I am introduced to the product - no matter the means. It is that point where a true first impression is made, not the first time the product is in my hands or in my sight. Beginning the first impression analysis from the point of hearing or reading is often overlooked, but not by me.

  3. Critique
    Being the least structured component of my review, the actual critique takes a shape of its own and goes all over the place. The product and the market it shares drive the inspiration of thoughts - anything goes here. The critique begins with a general statement that is going to coincide with the letter grade given later. Then, thoughts are summarized in three sub-sections: the good, the bad, and the ugly where the respective mentionables are detailed.

  4. Moving Forward
    Unique to no other review process, my insight goes beyond the current, everyday use of the product being review. My reviews don't just evaluate the current market place and how the product satisfies it (or doesn't). I take a look at what needs to happen in the future for the product to sustain or increase it's market share. That insight is not limited to the current features the product has and/or how well they are executed when compared to itself or similar products, I look into the product's future and make suggestions that are more stratgic oriented - less superficial / more true to the heart of the product.

  5. Grade
    And for those who just want the final word, a letter grade is assigned. Following the traditional grade school format, here is how my grading school works.
    A : Excellent - exceeded expectations, leading the way.
    B : Great - met expectations, on the right track.
    C : Average - left me wanting more but not dissatisfied, can't say if it's on or off the track.
    D : Poor - didn't meet expectations, product needs direction.
    E : Pitiful - couldn't meet expectations, product is lost.
    F : Fail - depressing implementation, product is non-existent.

What I Review

There aren't too many limitations to what I review. I'm not an airplane pilot so I couldn't review the performance of an airplane - but if someone want's to fly me somwhere and have me report on my experience, I'm game. Realistically, technology and the automotive industry of are particular interest to - even more so the overlap of them both. I think the terms "guy stuff" probably best summarizes what I am more prone to review.

If you have a product that you'd like me to review, use the contact me page to learn how to send me your product.

Feel free to use links to introduce me to your friends or a company who's product you'd like to see me review.